HILLSONG EAST COAST

Religious Non-Profit

As a marketing communication manager at Hillsong East Coast, it was my responsibility to ensure that our online touchpoints are reflective of our community, events, and branding.

This page is a showcase of work done for the Youth and Young Adult communities.

@yxya.eastcoast (inactive)

@theblock_nyc (inactive)

Content Direction

Content created by our design team, video team, and members of our community.

Featured

Snippet from "On The Line"

Part 3 of the street interview series, On The Line, where our hosts asked guess questions about new NYC living and the then-upcoming election.

The full episode can be found here.

"Midday Moves"

As part of a lockdown content, Midday Moves was born to keep our audience active with a HIIT workout video designed for ease-of-use.

To see a workout click here.

"Real Friends" Event Seat Drop

For our panel event about the hardships and joys of friendships, our team made seat drops for guests to fill out with a nice message for a friend in their life.

"Love's Devo"

To keep a consistent flow of content during the lockdown, we enabled members of our community to create scrapbook-like devotional for messages that were helping them get through the troubling times.

"Dude with a sign" meme

To hype up our Friday event, where our students are encouraged to bring a friend, we tapped into viral marketing to get the word out.

"Real Friends" Event Teaser

Teaser photo put out on our Instagram to promote our panel event on friendships.

Long-form video with a panel discussion on life in the pandemic and racial unrest.

Installment one of an ongoing and unreleased dance series aimed to provide a platform for folks who have had theirs stripped by the pandemic.

Graphic Design Direction

Created by our Graphics team under the leadership of Lilli Collingwood

hillsong - design

Photo Direction

Created by our Photo team under the leadership of Rachel Erickson

hillsong -photo direction